Welcome to Thumb's Playground!

Insights I Wish I Knew and the Challenges I Conquer Along the Way

Thumb’s Playground

My “gamer” nickname has always been Thumberlina, or Thumb for short. “Thumb’s Playground” has been my Instagram theme for a while, and now I’m keeping the tradition alive - opening the Playground to anyone that wants to join.

This is my space to share thoughts, ideas and insights, not tied to any company, client or entity. To me, this means freedom.

What to Expect

When I started my career, I couldn’t find a place that truly resonated with me - somewhere to get inspired, gather insights about the topics I cared about, and follow someone’s real-time growth. There are some great blogs on user acquisition (UA) and resources out there (more about those later!), but this is my perspective and experience from a fresh angle.

With this in mind, I created this Playground as a space I wish I had 2, 5, or 10 years ago. It’s designed to help anyone new to mobile user acquisition, such as performance marketing enthusiasts or CEOs and founders looking to save time and money.

Who Am I in This Story?

I’ve been in performance marketing for 10+ years and started my career back in University as a hungry newbie with big dreams and grit. I started in an agency and eCommerce, but since then I have specialized in mobile games and apps, singlehandedly managing 7-figure budgets, and leading teams, I’m a now a full-time consultant.

I’ve partnered with CEOs, and startups, and built Performance, Growth, and UA teams from the ground up. I’ve worked alongside Creative teams, Data Engineers, Devs, and Product teams, tackling ongoing challenges in the field. Now, I’m sharing my questions, findings, and insights (*no NDAs broken, promise).

Lately, I’ve been vetting UA managers as I help companies hire. More on that soon!

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🧠 What I learned this week

First, making websites is hard. Since I embarked on my website redesign journey, tackling WordPress for the first time, I got lost in the WordPress.com vs Wordpress.org fiasco and I gave up 12 times already. To be fair, I’m doing it for the first time ever, so bear with me.

If worth saving someone’s headache → WordPress.com is a service, something like Wix, Squarespace, and what’s-its-name. WordPress.org is an open-source tool for websites, the free one you’re looking for. Naturally, the .com version will try to get you first - don’t fall for it. I didn’t know there were two in the first place.

Second, I desperately need new photos of myself.

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I’ll end this intro by sharing a somewhat creepy illustration and AI vision of what “Thumb’s Playground” looks like. Thanks for reading and subscribing.

Caffeinated Saturday Cheers! ☕

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Have a request or topic you can’t wait to read about? Leave me a note here, I’d love to hear about it. ✨